social media
Social Media targeted at influencers and trending topics in the music universe.
“I Got Blacker”: Jack Harlow’s Statement We Need to Talk About by NWO Sparrow
Jack Harlow “Got Blacker” and Still Didn’t Leave Hip-Hop Behind by NWO Sparrow Jack Harlow said it himself on the Times Popcast this week: “I got blacker.” He was talking about his new R&B-leaning album Monica, and how he approaches music that’s traditionally rooted in Black culture. I get what he was trying to say, even if the phrasing landed awkwardly. I know he didn’t mean to minimize anyone’s experience or make it sound like he can claim some kind of cultural badge. Still, the words themselves were striking, bold enough to make you pause.
By NWO SPARROW8 months ago in Beat
Why So Many Artists Feel Helpless Right Now
For decades, the dream of becoming an artist followed a relatively clear path. Musicians wrote songs, played local shows, and hoped to eventually be discovered by a record label that would invest in developing their talent.
By Navigating the World8 months ago in Beat
On Swift Mix Vol. 4, $wift Musik Turns Real Life Into His Loudest Flex (Review) by NWO Sparrow
Rapid Review of $wift Mix Vol...4 Beats - 10/10 Lyrics - 8/10 Concept - 6/10 Rollout - 5/10 Replay Value - 8/10 Through sharp collaborations and personal reflections, $wift proves his confidence works because the lifestyle behind the lyrics is real. by NWO Sparrow
By NWO SPARROW8 months ago in Beat
AI Music: The New Generation of Music
The advancement in technology has given rise to a new genre of music: AI music. Many have called it low quality and uninspiring, while others say it boosts efficiency and fosters creativity. While generative AI is hailed as a genius creation that helps artists overcome creative blocks, the overuse of low quality production creates the label of AI slop. AI Slop is defined as "digital content made with generative artificial intelligence that is perceived as lacking in effort, quality or meaning" [Wikipedia]. This raises a massive problem for the future of songwriting: while some see it as an efficiency boost, others see it as the gradual homogenisation of music, flooding our playlists with hollow songs with no emotional undertones. This begs the question: is AI the new generation of songwriting, or is it just a shortcut for the lazy?
By Andric Chan8 months ago in Beat
AUX Affairs x TIDAL Are Putting Independent Artists in Rooms That Matter by NWO Sparrow
Hip-Hop Junkie and TIDAL are turning live feedback into real career momentum by NWO Sparrow Quan Williams and TIDAL bridge the gap between underground talent and industry opportunity
By NWO SPARROW8 months ago in Beat
Aura Over Everything: Why C Stunna “Right To It” Feels Effortless by NWO Sparrow (Review)
Rapid Review of C Stunna 'Right To It" Beat - 10/10 Lyrics - 7/10 Concept - 5/10 Rollout - 8/10 Replay Value - 10/10 C Stunna "Right To It" doubles as a declaration of independence from scarcity thinking and small ambition. By NWO Sparrow
By NWO SPARROW8 months ago in Beat
