LaTRUTH

LaTRUTH, born Robert Hampton, is a multi-talented rapper, singer, songwriter, and actor. He is also the founder and CEO of Viral Media Group and Fast Cash Records/Gswag Enterprises; an independent record label, based in Georgia, that looks to provide up and coming talent with their big break.

LaTRUTH is widely known for his skits with his wife Mrs. LaTRUTH. Both began recording skits together, increasing their reach and adding a whole new generation to their audience. With a social media following of over 10 million, LaTRUTH's skits often include his wife and his family and focus on positivity along with family life.

In addition to his musical talent, LaTRUTH is also the creator of several short films and sketch comedy videos that have gone viral, having been viewed more than 100 million times online. LaTRUTH's most recent web series, "Will He Cheat", has also attracted more than 100 million views online through platforms such as Facebook, YouTube, Instagram, and WorldStarHipHop.

Other original sketches like "Black Men Do Anything To Win a Bet" and "Netflix and Chill Role Reversal" have each garnered 10 million views of their own online. Overall, LaTRUTH has released 11 albums and has also publicly released five projects through social media music sites like ReverbNation, DatPiff, iTunes, Google Play, and SoundCloud. He has sold more than 300,000 units on these platforms as an independent artist.

In addition to his own career goals, LaTRUTH is also responsible for putting hundreds of social media stars in a position to succeed and catapult their careers to the next level. The list of artists LaTruth is responsible for include names such as DC Young Fly, FatBoy SSE, Woody The Great, Toya Turnup, and Ha Ha Davis, among others.

Currently, LaTRUTH is promoting his recent single titled "Don't Disrespect" featuring the legend, Snoop Dogg. The track has found instant success and has seen a large number of downloads and streams. It has also been featured in several music blogs across the country.

LaTRUTH is gearing up to open a storefront location in which he plans to host his official podcast, business seminars, and more.

Vocal readers, please enjoy our interview!

Tammy:

You are very Multi-Talented.

What do you love most about the work that you do?

LaTruth:

I mostly love making people smile and inspiring people with my work.

Tammy:

What has the journey been like so far turning your social media platform into a million-dollar business?

LaTruth:

It's been really fun and I would have to say luck and being transparent has brought lots of success for me on this social media journey.

I'm only doing what I enjoy doing and that's entertaining people.

Tammy:

How do you balance family and career?

LaTruth:

The balance has been pretty easy for me because I incorporate my family into my career so much.

It becomes a struggle sometimes for me to be an entertainer because people on the outside have a hard time understanding what's real and what's just for entertainment.

Tammy:

What was the experience like working with Snoop Dogg on your new single "Don't Disrespect"?

LaTruth:

It was an amazing experience for me working with Snoop Dogg because he has always been a legend in my eyes.

Growing up listening to Snoop Dogg and Tupac inspired me to become a rapper.

Tammy:

Please tell me about LaTruth Marketing and how it came about?

LaTruth:

When I started my marketing company I named it Viral Media Group but quickly changed it to LaTruth Marketing because I had already built a following of more than 11 million followers under my stage name LATRUTH and thought it would be more appealing using my name.

Through marketing studies, I found that using the words viral actually limits reach on social media platforms.

I started this company to give creators the opportunity to brand themselves at the highest level and to give them a major platform to promote new ideas and talents.

Tammy:

What are some other accomplishments & highlights in your career so far that you are extremely proud of?

LaTruth:

I'm extremely proud of myself for creating content without any help from writers and directors and exceeding billions of views on all of my content combined.

I would've never thought I could accomplish that without having major TV networkings backing me.

Tammy:

You and Mrs. LaTruth make us all laugh and smile with your skits. When was the last time you had a great laugh? What was the laugh about?

LaTruth:

We have a great laugh every day because we always come up with ideas that create laughter.

The last thing we laughed at was Kevin Hart on his new comedy special last night, that was hilarious!

Tammy:

What advice would you have for Black couples who aspire to be in the public eye together as public figures?

LaTruth:

Trust, loyalty, and communication is key. Without trust, loyalty, and communication your relationship foundation will become weak.

Tammy:

What can we be on the lookout for from you this year?

LaTruth:

I just released my new hit single "Drop It Low" to all digital Platforms on 1/18/2021 and it's already doing great numbers.

Also, be on the lookout for more R&B music from me this year.

Tammy:

For those who aspire and are struggling to elevate their social media platforms what words of encouragement would you have for them?

LaTruth:

Always stay consistent and surround yourselves with positive people.

Never give up on your dreams no matter how long it takes.

Keep up-to-date with LaTruth and his career journey by connecting on his social media platforms:

TikTok

Instagram

Facebook

YouTube