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Jeezy Returns as a Weary General Searching for Energy with ‘SNOFALL’

A Review

By Skyler SaundersPublished about a year ago Updated about a year ago 4 min read
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Jeezy Returns as a Weary General Searching for Energy with ‘SNOFALL’
Photo by Sigmund on Unsplash

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In his first studio effort since The Recession 2, (2020) Jeezy is celebratory, triumphant, and cautious on his latest piece of art Snofall (2022).

He teams up with Gangsta Grillz superstar DJ Drama who may be last remembered for featuring on Tyler the Creator’s project Call Me if You Get Lost (2021).

On tracks like “Street Cred,” he asserts that his name in the streets, whether good or bad, doesn't pay the bills.

Jeezy seems to be just as hungry as when he was standing over the stove whipping up a watch or chain in the early 2000’s.

“Kolors” displays Jeezy’s straightforward and potent antics on the microphone. He knows that he is a legend in the game and can boast his bona fides. With references to the Gap Band as well as Frankie Beverly (in a previous song) “SNOFALL” shows his age and his race. But that’s alright. Jeezy knows his audience and knows that a fan just might put a kilo of that uncut A one perico on the stage at one of his shows.

His laid back ferocity presents a man still hungry for the rap game.

With businesses like dabbling in water entrepreneurship, Jeezy knows he doesn’t have to rap just to keep on the lights. As DJ Drama exclaims over the tracks that the pair will be together forever on tracks (despite a recent speedbump), Jeezy is bolstered to rip through beats.

“I Ain’t Gone Hold Ya” keeps heads ringing as the Snowman continues to paint pictures of a “bipolar” “general and soldier.” This may be a half-way homage to his deceased Marine father. He continues to break down lyrics like it was bundles of fishscale.

Drama’s voice, while it elevates Tyler, the Creator, injects even more life into the somewhat tired beats that show up on this playlist. Jeezy just powers through the mediocre production as he continues his journey as a dealer turned rapper turned legitimate businessman and titan.

“King’s Crown” slows down the momentum for Jeezy to memorialize a street leader who fell in the ‘hood. In “Still Havin” the sound of a money counting machine can be heard which by now is a major cliché. Still, the song is emotional, and pensive at the same time. Jeezy reminds us that although he’s a multi-millionaire with real estate properties, he still has to strap up to protect his life.

Chunkiness, and driving bass propels “Scarface.” But the chestnuts continue. We should be ready for coke chic rappers like Jeezy to emulate Sosa and not Tony from the 1983 classic film for which the title of the song refers. Jeezy kind of flips it though. He says that he’s watching the movie on mute.

The brick talk that is evident throughout the entire project is not surprising but Jeezy could have demonstrated the difference between Tony Montana and his nemesis.

“How Deep” stands as a detour into territory where Jeezy shows a bit of paranoia about his family members seeking to claim his wealth. The Keith Sweat sample serves as a soulful marker for the whole work.

Like Soulja Boy before him, Jeezy wonders what it would be like to get a GRAMMY®. Of course his cleverness shows up here as he shows that he’s sold enough records and has made such an impact that he could bypass the trophies.

Jeezy sculpts sound in his song “My Accountant” reminding his listeners that he has to keep his money clean and on the table nowadays. He may have to look at his accountant as well because the IRS may still be the most unnecessary organization in the United States government.

Soulful, groove worthy, and sincere, “BIG SNO” sounds like “I Do” but it still rides. With name drops like Tyler Perry and Boosie, Jeezy persists with the image of how he can sketch images of black life and especially hip hop, respectively.

Jeezy has already run his race. He’s a certified hustler on the avenue that has achieved levels of actual businesses. “One Hunnid” portrays Jeezy as a teacher giving a masterclass in how to be real. Like the Franklin Saint of the FX show Snowfall (2017-) Jeezy has been able to navigate the game with struggles, wins, and overall comprehension of the game. That’s something to marvel at for all time.

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Skyler Saunders

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