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by Ben Nelson about a year ago in dance
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Bobby Newberry Releases the First Single from His Upcoming Album and its Quite a "Ride"

Bobby Newberry and his "Ride" Dancers

Bobby Newberry, best known for choreographing music videos for Eminem, Nicki Minaj and Missy Elliot, is busting a move today in the music video for his own summer jam, “Ride.” The song is a feel-good track he co-wrote about taking chances and chasing after life’s wildest dreams.

“Sometimes it’s not about the destination but the ride you take to get there,” he explains. It’s especially true in love. “There’s nothing better than crushing on someone, getting the butterflies, feeling the magic and imagining the possibilities.”

The excitement is echoed in the accompanying music video, co-directed by Newberry and Beno Anastacio. It showcases Newberry's dancing prowess in a high-energy clip that features him moving, twirling, bumping and grinding alongside an all-male cast of dancers. Newberry also appears in his first intimate acting scene in a music video.

“The making of ‘Ride’ was high speed, very zero to a hundred,” Bobby Newberry reflects from his Los Angeles home. “We wrote the song and worked it in the studio on the same day. After that first session, I knew I had to do a full music video.”

The video was shot in Echo Park, and two other locations in downtown Los Angeles. “It is one of my favorite videos I’ve done so far,” Newberry continues. “The dancing is so clean. Much of it was done on the grass and it looks so amazing on film. What you can’t see, however, and what we didn’t know, is that Echo Park is home to hundreds of geese and ducks! We were literally dancing in bird droppings.”

The dancers in the “Ride” music video are Derrell Bullock, Daniel Dory, Amari Smith, Mackenzie Green, Adam Vesperman, Lockheart Brownlie, Michael Metuakore, and Cameron Lee. Contributing choreographers are Haley Messick, Derrell Bullock, Daniel Dory, and Nicole Kirkland.

Newberry says he was most nervous about the kissing scene in the video. The love interest is played by his friend Joey Gentile, and Newberry admits he needed two shots of tequila to loosen up for it. “It was my first time doing a scene like that! Luckily, it was the last scene we filmed that day.”

Bobby Newberry's first intimate scene in a music video is with Joey Gentile.

Bobby Newberry has always had a passion for performing. As a kid, he was obsessed with Madonna and Michael Jackson. At his third-grade talent show, he performed Jackson’s “Remember the Time.” It included the choreography from the song’s music video that Newberry taught himself.

Sadly, he recalls his childhood as being turbulent. His mom was a 22 when she had him and divorced his father when he was two. Young Bobby lived with his grandmother while his mom battled frequent dealings with the law. At 14-years-old, he got a job at El Pollo Loco, a local fast food chicken restaurant, to pay for dance lessons.

His first major break in the music industry was as a choreographer for Eminem. He would go on to work with a string of the world’s top artists including Nicki Minaj, The Pussycat dolls, Missy Elliot, and Lil’ Wayne. His choreography work has been seen on TV in Dancing With The Stars and X-Factor, among others.

In 2014, Bobby Newberry released his first single and music video, “Dirrty Up (featuring Jessie and The Toy Boys).” It was soon after followed by his debut EP, The Newberry Special.

Photo by Lee Gumbs

“I look back at the beginning of my career and laugh at how I thought I was seasoned when I was so not,” he explains. “As an artist, you grow, and I know so much more about everything that goes into the process of creating hit records. I am finally at an authentic place where my music represents who I am. My sound is pop, for sure, but it also very diverse, with many different vibes, just like me.”

“I hope listeners will take a go on this ride with me,” Bobby Newberry continues. “It’s a very honest track that I hope breaks down barriers. But most of alI, I hope it makes people want to dance.”

Follow Bobby Newberry on Instagram.

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Ben Nelson

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