Apropos Creates a Modern Soul Sanctuary with “10th Floor”

There is something timeless about music that understands the power of a moment. A particular place, a familiar voice, a memory attached to a room or a season of life. These are the details that often remain long after a song is heard.

Detroit singer-songwriter Apropos captures that emotional landscape beautifully on his latest single, “10th Floor,” a soulful and atmospheric release that explores love, memory and the spaces where our most meaningful experiences unfold.

Blending the warmth of classic soul with the textures of contemporary R&B, “10th Floor” is built around atmosphere as much as melody. From the opening notes, Apropos creates an inviting space where smooth piano lines, subtle rhythmic elements and layered vocal harmonies work together.

The inspiration behind the song comes from the idea that certain places become connected forever to the people and experiences that shaped us. An ordinary location can transform into something much more powerful - a reminder of a conversation, a relationship or a moment when the outside world seemed to disappear. Apropos captures that feeling with remarkable clarity, describing “10th Floor” as “a soundtrack for modern love, steeped in vintage soul.”

And the song does indeed capture this sense of being invited into a private world, one where comfort and connection become their own sanctuary.

Musically, “10th Floor” reflects Apropos’ ability to bridge different eras of sound. His Detroit roots connect him to the city’s legendary soul heritage, while his broader influences, spanning gospel, R&B, hip-hop, rock, and pop, allow him to approach the genre from a fresh perspective.

Producer Jake Bass plays an important role in shaping the sound, allowing the spaces for Apropos' vocals to shine but also showcasing the character that has become one of his defining qualities.

The release also marks an important chapter in Apropos’s artistic journey. After gaining national attention through his appearance on The Voice, he stepped away from the spotlight to focus on his voice, songwriting and creative direction. And it's this period of growth that has resulted in music that reflects an artist who understands both his influences and his own identity.

At the centre, “10th Floor” is a celebration of connection. It's about those moments we hold onto, the places that become meaningful and the emotions that continue to echo over time. Apropos demonstrates that soul music remains a powerful language for storytelling, capable of crossing generations and reaching listeners wherever they are.

With its rich production, heartfelt songwriting and unmistakable sense of warmth, “10th Floor” establishes Apropos as an artist carrying the traditions of soul music forward while adding his own contemporary voice to the conversation.

About Apropos

Detroit born singer-songwriter Apropos is an alternative soul artist who works with the emotional depth of classic soul and the textures of contemporary R&B. With his distinctive raspy vocals and expressive performances, Apropos takes his inspiration from Motown, gospel, pop, hip-hop and rock.

After gaining national attention with his appearance on Season 19 of The Voice, Apropos continued developing his music, working with Grammy winning songwriter Allee Willis and earning praise from industry figures including Elton John. He has collaborated with artists such as Talib Kweli, Madlib, and D12, and now begins a new chapter with “10th Floor,” produced by Jake Bass for Basement Sounds 2.0, a release that shows his vision of bridging generations through soul music.

Stay connected with Apropos on his Website