Digital marketing expert at PacZone, a professional manufacturer of custom plastic boxes.
Make Your Products More Appealing By Using Unique Plastic Boxes
There’s a complex behavioral psychology that factors into consumers’ buying decisions. But it’s no denying that the product packaging plays a significant role in this process. Human beings are emotional creatures and motivated or activated by emotions. Packaging serves as the first visual impression of a product that may impact on one’s emotions. No matter how awesome the products are, if packaging is too dull and alienates your audience then all the efforts would be rendered futile. Therefore, besides product designing, manufacturers have attached more and more importance to packaging designs.
How to Adapt Your Product Packaging Design to the China Market?
With a population of over 1.4 billion and the booming economy, China's market surpassed Japan in market value in November 2014 to become the world's second-largest, according to the FT. For brands aspiring to enter the China market, you’d better learn how to adapt your product packaging to it.
6 Reasons You Should Choose Novelty Plastic Boxes for Gifts or Candies
Packaging is crucial when it comes to marketing consumer goods, especially for things like gifts and candies. Such commodities are mostly targeted at lady and kid consumers, who are more perceptual and emotional. They tend to be appealed by vivid images, novel designs, bright and light hearted colors… Here are the 6 reasons why you should choose a novelty plastic gift box: