Off-White: A Brief History
Off-White: A Brief History Pyrex Vision was a company at the genesis of the luxury streetwear industry. After graduating from university, the fashion brand’s creative designer, Virgil Abloh, began interning in 2009 at Fendi in the same class as the rap musician, Kanye West. Placed in the company's office in Rome, Italy, the two artists began a collaborative relationship. A year later, West appointed Abloh the creative director of his creative agency, DONDA. In 2011, West asked him to serve as the creative director for the 2011 Jay-Z/Kanye West album Watch the Throne. In 2012, Abloh launched his first company, Pyrex Vision, a small boutique of couture streetwear. Abloh purchased deadstock clothing from Ralph Lauren for $40, screen-printed designs on them and sold them for prices upward of $550. For Virgil Abloh, the company was the conceptualization of a larger societal allegory to the dialogue of Chicago streets; pyrex being associated with drug use, and ‘23’ being the basketball number of the legendary Chicago Bulls all-star, Michael Jordan. He closed the company down a year later as he did not intend it to become a commercial enterprise but an artistic experiment, however incendiary, Pyrex Vision was merely a stepping stone.
Chapter One (1) I used to have a brother but he drifted when he was two, his name was Andrew. I remember when it happened. We were in the living room, he was playing with a book and I was sitting with my back to him nearby, stacking his big colorful blocks, creating a city with only the raw materials as an architect would do. Our mom was in the kitchen doing something while Vince Guaraldi 'aCharlie Brown Christmas was playing in the yard because that's where the only speakers are and because it makes her happy. Dad was off somewhere. The only thing I could hear was Drew making a noise that sounded like the word 'dumb', pages flipping and the music. I was creating the train station when the word 'dumb' became the sounds of 'du'. I was topping off the skyscraper when he dropped the 'u'. I finished my city as the song ended and all I heard was silence.