Own an eCommerce Website vs. Sell on an Existing Marketplace
If you are planning to take your business online, it becomes essential first to evaluate whether you want to develop a separate eCommerce portal for your firm or sell on a marketplace. A marketplace allows numerous sellers to sell the same or similar products on the same website. Such a gateway is more competitive, and it becomes essential to establish one's credentials as a seller. If you feel this is competitive, then you can consider developing a separate website or an eCommerce portal for your firm. But here too you must be prepared to face competition. There will be other firms selling similar products. Hence, you will have to establish your company as a credible online retailer or service producer. Only then will you be able to attract more web traffic to your company's website. Thus, both methods have some pros, and some cons and some of these are as follows: