Businesses of all sizes use email as a primary way of communicating with their customers. Tens of billions of emails are sent every day — a continuous conversation between businesses and their customers around the world.
Email marketing is the cheapest and potentially profitable way to communicate with your audience. For example, Monitor company has calculated the expenditure/income for email marketing as 1:38. It is likely you do not mind getting such a ROI for your small business email marketing campaign. Thus, we decided to make this simple guide.
Have some issues with cart abandonment on your website? Keep calm, everyone faced it. The statistics say, 80% of people abandon their shopping carts.
It is no doubt that electronic mail as a marketing tool has proven its undeniable effectiveness. No matter what kind of business you run, if you don’t use email to stay in touch with your customers, you are probably losing a good chunk of income that you could be making.
With the coronavirus hitting hard on the economy worldwide, not only retailers had to implement changes in the way they run their business, but also the behavior of their customers has changed dramatically. In rather ambiguous directions.
Ever wondered what an email blast is? Well, someone may call it an email campaign, which is to a certain degree. An email blast, in its essence, is an unpersonalized email sent to a large number of subscribers. An email blast is used to target all your subscribers at once with the ultimate goal to draw traffic to your site or increase sales. The recipients of an email blast are not typically targeted in a strategic manner.