Amazon offers an incredible opportunity to reach new markets and increase the visibility of your brand with Amazon Stores. Amazon Stores provide an enhanced brand-centric shopping experience on Amazon in desktop and mobile platforms. The main benefit of Amazon Stores is to provide customized content to potential customers and to introduce prospective customers to your brand.
The Browse Tree Guides (BTGs) are required to display your products to a particular branch of Amazon product categories. BTG consists of recommended browse nodes. Recommended browse node is the id of amazon’s category branch. You need to include this in product feed to list your product in a particular category of Amazon.
One of the biggest marketing ideas in recent years has been the concept of Buy One Get One or known as BOGO. This can come in a variety of offers from “buy one get one free” to “buy one get one 50% off” or “buy three get one free”. But no matter the variety, they all do one thing very well—they drive sales.
Like cars, your Amazon listings also needs maintenance. From time to time, one or more of your inventory may become Stranded. What it means is that your product will just sit in the warehouse, cost you money, up until you fix the reason on why it was stranded.
Giving user permissions in Amazon Seller Central account has never been this easy. We all know that managing a business is tough and at some point, we need a hand. When you first set up your Seller Central account on Amazon, only you can access the account tools and features.