We talk about fashion, styles, 3D fashion design and other things related to the apparel and clothing industry. We operates an easy-to-use 3D digital clothing industry service platform.
3D Clothing Technology Is A Must-Have In Fashion E-Commerce
3D technology has been widely used in the animation and gaming industries over the past decades. Nowadays, such advanced technology has also been applied in fashion design industry driven by the e-commerce sector. Customers are no longer satisfied with the plain 2D photos of the clothes they are interested in, and want to check the garment in 360 degrees and even try them on in virtual fitting room. Famous fashion brands, like Tommy Hilfiger, have transferred to 3D fashion design.
How 3D Technology Promotes Fashion E-Commerce
Since the internet technology boom in 1990s, the retail industry has slowly crept into consumer’s daily lives, offering the public a more convenient purchasing option, without having to leave their homes. Along the advancement of the technology, the e-commerce industry, especially the fashion e-commerce, further evolves. 3D, as one of the most popular and practical technologies in many sectors, is a new solution for fashion companies to promote their e-commerce business.
3D Clothing Technology: A Method of Solving Fast Fashion’s Waste Problem
Fast fashion has long been criticized by the public for creating a large amount of non-degradable fabric waste, which resulted in rapid increase in landfills. The reason of the waste is a disastrous effect of its business model: trendy designs, mass production - even overproduction, and low quality. Due to the negative environmental impact of fashion fashion, the brands are increasingly being boycotted by environmentally-conscious consumers. Therefore, fast fashion brands are desperate to solve the waste problem and improve brand images.
3D Clothing Technology Helps Fashion Brands Survive COVID-19 Crisis
During the past few decades, the fashion industry has made great progress in material innovation, weaving technology improvement, sales model upgrade, etc. However, there is nearly no change in the way we develop products. When the COVID-19 pandemic hit the global fashion market and forced the whole world into lockdown, fashion brands, material suppliers and clothing manufacturers began to realize that the old way they ran their business in the past would no longer be feasible in the pandemic and post-pandemic era.
3D Clothing Technology Holds The Key To A Sustainable Fashion Industry
The clothing industry accounts for 2.1 billion tonnes of greenhouse-gas emissions each year, more than the entire economies of France, Germany and UK combined together. Tonnes of fabric are wasted during the early pattern making and sampling process. In respect to the serious waste problem, there is urgent needs for apparel companies to transform their design and product development model.
Drivers of 3D Clothing Virtualization Adoption
The fashion, apparel and luxury industry is a market-driven business where competitions are highly fierce. Owing to the economic depression caused by the COVID-19 pandemic, the profit margin of fashion brands are getting squeezed. To pursue further growth and meet efficiency requirement, many fashion companies are inclined to try 3D clothing virtualization across their entire value chain, from planning, designing, sampling, sourcing, manufacturing to selling.
3D Fashion Design Reshapes the Clothing Supply Chain
The clothing supply chain comprises of several processes, including clothes development, fabric & trim sourcing, garment production and distribution. As the manufacturing is generally subcontracted to suppliers located in different countries, shipping and transportation of samples and finished products come as a main factor that affects the garment cost. During recent years, more and more brands are beginning to realize that 3D clothing technology could put them on a path to solving the profit squeeze problem and coping with the industry trend of faster production and shorter product life cycle.
Five Tips For Fashion Brands to Reduce Time to Market
Waiting weeks to receive the first physical garment sample after the initial fashion sketch is no longer the situation suitable for today’s fashion industry. Especially, after the rise of fast fashion brands, like Zara, C&A, Forever 21, which generated great revenues through reacting rapidly to offer on-trend products to customers, the concept of “see now, buy now” gained legions of devoted followers. Although there is still a long way to adopt such concept as an industry standard, the requirement of shortening the product calendar is the eternal pursuit of fashion brands.
Transition from 2D Fashion Design to 3D Clothing Development
Five years ago, 3D fashion seemed to only exist in curricula of fashion design schools. However, since the hit of COVID-19 pandemic in early 2020, the whole fashion & apparel industry has started to rely more on digital clothing technologies. Taking into account of its various benefits, the 3D fashion design will definitely become a industry trend. But we never expected the impact of 3D clothing technology would sweep the whole industry so quickly - from sketching, sampling to fitting. Such sudden shift, of course, caused some problems related to the practical application of such technology in the garment development process, of which the most crucial one is requiring designers to transit from 2D fashion design to 3D clothing development.
How 3D Fashion Design Technology Saves Your Time
Nowaays, speed has become a basic requirement for apparel production, very unlike what the situation was a decade ago. Huge successes of emerging fast fashion brands, like Zara, Topshop, etc., proved that the secret of following the fashion is not just a unique style, but also a high speed.
3D Fashion Design: Five Reasons Why Designers Should Use 3D In Pattern Making
“Are you already using 3D fashion design technique for pattern making?” I bet many designers would give me a negative answer. If I guess right, please go on reading this article where we have compiled a list of five reasons why fashion designers should probably consider using 3D technology for pattern making.