It's the algorithms, stupid!
You have seen it happening on any social media platform, from Facebook to TikTok: organic views of anything you share, are rarely reaching more than 10% of your connections or 'friends' (for personal profiles), or 5% of your followers or 'fans' (for business pages), no matter how popular tags you may use. And most of those who see what you have to share, fall in one of two main classes: your close friends or relatives (for personal profiles), or your staff and people close to you (for business pages). Not exactly the kind of people you are looking to share your news, right?