Making The Fit: Series
When I decided to push Abydis out there I was really nervous yet hopeful. I am very hopeful. This push is different because I was creating a series to show my work on a model in efforts to get some much needed sales, finally. I had been really working on the idea of a series after lightly and not so quietly, Instagram stalking a store that was doing the same thing. The store was sleek, pretty, and felt like somewhere my clothes could one day be located, hence my stalking efforts. I came across them (name changed for identity), Debbie Allena about a year ago and fell in strong like with the presentation and the presenter. Debbie Allena talks about a few pieces at a time, how much they are and how you should get there to purchase. I watched almost every episode to understand the store and continually see Abydis Clothing (my line name) as a new designer in their lineup. As I watched I thought, maybe I could do the same thing to get a buzz going and become interesting for the store. With that in mind, I wrote up a plan for my new series, The Fit. My series would talk about 1 outfit, a to z and when it would be available to you. Perfect. I went to work deciding which outfit to start with and how the layout and script would run. With Debbie Allena in my mind, I felt I had a sound example. I also found that writing about a garment and being sure to keep my personality and the interest paramount was a little tough. I had to go back to the 4 questions of what I wanted to say: Who am I? What is this? What’s the outfit? When can they get it? These 4 questions helped me stay on track and build something I thought was so fun and a bit out of my comfort zone. Yay for that. I even did a drawing of 4 frames for the set idea. True artist at work here. I thought out 3 episodes and called my models, who, to my surprise, were excited about The Fit also. And then came episode 1. My first model allowed me to record at her home using her background which made everything very professional. I had my script ready and a dry board to write it on. This first episode was so special to me because I was speaking right to my client, really. Looking in her eyes, describing something I wanted to make her. Yeah. As I introduced myself, the series, the model and garment, my close was to let the ladies know that these two hands made this garment just for them. A personal invitation that I thought would lead to new sales. It did! I sold 2 in 30 minutes of it going live; a feat I hadn't accomplished before. Man, this is nice! A few days later I went to work on my ORDERS with that personal statement to them in mind. I had to make each one as perfect as I could just for them. As I stressed about each stitch and seam the orders were complete and ready for delivery. I even had an end date and quantity limit to encourage exclusivity. Everyone wants something exclusive. I kept the video up and dresses active on my etsy page for 2 weeks before the next episode of The Fit was due. Now episode 2 and I was just as excited about it as the first; maybe even more. I'm a series vet now. In this episode, I discussed a summer-ready top and skirt that is worn by one of my sexier sized models. This one was made just for her. There go those exclusivity and personal factors I wanted. In describing my outfit I felt again engaged and looking forward to my ladies having something special made by Abydis Clothing. My attempt to appeal to them honestly again led to a sale. Hurray. Now I am armed with a brand new sale and a hope for more. Three sales I didn’t have before. Three sales and three new closets to grace. Installment three, here we come.