Pampers -History, Brand Value And Brand Strategy
In the recent years, Pampers has become a household name for diapers in almost every country in the world and has conquered the global market with its top-notch quality.P&G scientist, Vic Mills, detested changing the fabric diapers of his infant grandkid back in the year 1956. So, he commissioned the analysts in P&G’s exploratory division in Miami Valley, Ohio to investigate the possible ways to improve a disposable diaper.