Meta Shares Insights Into Emerging Trends In Latest ‘Culture Rising’ Report
Meta has released a second edition of their report, "Culture Rising," examining key recent trends that are emerging, drawing from an analysis of millions of conversations on Facebook and Instagram, as well as further insights gained from global surveys, on 20 key transformations. The result is a groundbreaking report by Facebook IQ called Culture Rising, that looks past the short-lived trends toward the core changes in peoples attitudes and behaviors -- and what these will mean for brands going forward. The core changes in peoples attitudes and behaviors. Marketers must constantly be on their toes for emerging trends that will impact the future of social media, and adapt accordinglyAs social platforms roll out new features and tweak their algorithms, trends in social media are also evolving. More generally, there is plenty of evidence that suggests that people are increasingly consuming social content within their web browsers, as well as in mobile apps, and the growth in these web behaviors has significant implications for anyone hoping to reach audiences on social media. However, we explored this trend at length in our Global Statshot Digital 2022 report from October, so jump over to Kepios analytics piece on this report if you want to read more. Kepios analysis found the total number of social media users worldwide has increased nearly 30% since COVID broke out, which amounts to over a billion new users over the last 3 yearsFigures published in Metas third quarter of 2022 earnings call show Facebook now has 2.958 billion monthly active users (MAUs), equivalent to nearly 37 percent of the global population. Another trend related to age is apparent from recent social media data, showing older age groups are the fastest growing segments in some of the platforms biggest audiences. We include an extensive set of new charts in the Hootsuite report, Digital 2021, which offers insights on engagement across ages and gendersHootsuites Digital 2021 report uncovers all of the biggest global stats that social media marketers should know. Discover the latest data and insights about social media, internet, mobile, and other digital behaviors in the Digital 2021 Report. If you are looking for the latest data and insights about digital and social media, you will find it all in our new Digital 2021 report series