Digital Marketing
Definition: Digital marketing refers to the use of various digital channels, such as search engines, social media, email, and websites, to promote products or services. The goal of digital marketing is to reach a target audience and convert them into customers. This can be done through a variety of tactics such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, email marketing, and more. Digital marketing allows businesses to reach a larger audience at a lower cost than traditional marketing methods, and also allows for more precise targeting and measurement of results.