Follow the Omnishambles
Smishing & Packet-Fishing: Your Phone's a Cybersecurity Nightmare
There’s still a lingering sense of judgement in cybersecurity. Some young’uns feel they’re not stupid enough to fall for scams — then they recount that time Grandad had to be stopped from purchasing $400 in iTunes gift cards ‘for Microsoft’.
Step Away From the Screen.
So — as you’re aware — the Western world is apparently, for the second time this week, on the brink of imploding. You’ve probably spent at least an hour recently scrolling through your news feed(s) of choice. You might’ve even closed one news source, only to go and open another. It’s all over the family groupchat. One concerned relative has already tagged you in a Facebook post titled ‘what to do if a nuclear bomb is dropped’ (or maybe that last one was just my nan).
I Can't Wait For the NFT Crash.
So, first up — a mandatory explanation of NFTs, for those still wrapping their heads around the ugly monkey. NFTs (Non-Fungible Tokens) are digital assets. They’re non-fungible in that each piece of artwork is totally — verifiably — unique; a bit like how collectible Pokemon cards each have their own serial number. For NFTs, this ‘serial number’ is its connection to the Ethereum blockchain. The blockchain here becomes a sort of ledger, recording each transaction. Now though, instead of a golden Charizard, we have uber-rare Pepe collections. Welcome to the future, baby.
F*ck Musk, Take the Bus.
Combustion engine cars are slowly phasing out of mainstream usage, and for good reason. Cars have contributed enormously to air pollution, and it’s time to change that. But, what if that doesn’t depend on you forking out for a Tesla Roadster? Turns out, electric cars are only making the problem worse.
Memes: Brand Image Rocketfuel
Comedy is a massively underrated form of marketing. Historically, large companies have always veered away from humour, fearing that it would negatively affect trust in the brand. However, high-brow sophistication and authority are now seen as intimidating; customers now demand increasing transparency and openness.
Affiliate Marketing: Don't Do It (if you're not an expert)
Affiliate marketing — often touted as the highest-return marketing channel available — is far less beginner-friendly than some let on, and is only going to get more complex. There are two reasons for this: firstly, shifting user and traffic trends; and secondly, major changes in cookie and privacy policies.
The Forgotten Doctors of the Gallows: Actors in Execution
A murder on a dark night in August 1831 rocked Georgian England. John Holloway hanged his pregnant wife, Celia, with the aid of Ann, his mistress. In his testimonial, he described how he used the methods of the gallows executioner: