What Is Digital Marketing? A Guide to Marketing in Today's Digital World
Introduction to Digital Marketing
Digital Marketing is the use of the internet as a medium by business people to connect to their customers. For example- You may be browsing reels on Instagram, and suddenly you get the Myntra fashion reels. Then you start checking myntra’s website and order the product. This is a form of digital marketing. But many people often believe that digital marketing is limited to advertising. The concept of digital marketing covers more topics and gives various benefits to the business.