Prativa Rai

The 70s Movements

The 1970s was a time where people were looking for peace from all the chaos created in the 60s and were looking for freedom. People were also looking for their rights as a human being and to be equal with one another. Since the government was not listening to the people, the people claimed the streets creating many riots and protests to force them to listen to them. These occurrences opened a new door to fashion. Usually, a Designer would show his/her collection to rich clients and then to the mainstream via fashion magazines and retail shops. This was the traditional way of spreading trends. Fashion started developing from the streets as people started using fashion to vocalise their speech. In this essay, I am going to explore two of the movements in the 70s and how it influenced fashion. These fashion trends till this day have still influenced and still visibly present. The two movement that I am going to explore are the Black Power Movement and the Women's Liberation Movement as both of the movement were very big in the 70’s.