Database Management Platform Market Growth by 2027 | KBM Group LLC (U.S.), Neustar, Inc (U.S.), Rocket Fuel
According to Market Research Future (MRFR), the global Database Management Platform Market is expected to reach approximately USD 3 billion, with 15% CAGR from 2017 to 2023 (forecast period). The report presents a thorough summary of the current scenario, the economic situation, and the COVID-19 analysis of the overall industry. The Data Management Platform is an intelligent type of data warehouse. It gathers and stores data from sources such as mobile apps, mobile web, CRM, social networks, and offers valuable information to users such as advertising agencies, marketers, and publishers. The data management platform is primarily used to extend the audience's segmentation by understanding the structure of the audience by device, application, and usage environment to improve the effectiveness of the audience engagements. It is also intended to track ad campaign strategies to identify points of conversion and even to personalize campaigns to enhance efficiency. The data management platform also supports end-users by analyzing data and matching consumers across different devices. It also allows marketers to increase the conversion at each stage.