Who's Got Your Ear?
The word “Influencer” is the cool buzz word in marketing. What is an influencer? It usually refers to a celebrity actor, singer, athlete, or internet sensation. When it comes to music, it’s whoever has the ear of a lot of people for a lot of time. If you ask the record companies who is the biggest influencer of the general public, they will say radio. But this may not be true anymore. Today, it might just well be the nightclub DJ.