5 Strategies for How to Make Customers Trust Your Brand
It is increasingly difficult to distinguish your brand from the competition. Simply promoting the same old aspects that everyone else is promoting is not enough. We all need a unique way to differentiate ourselves from the sea of competition. The truth is, (potential) customers are tired of marketing strategies and gimmicks. Ads are pretty much everywhere. Also, they are generic, no matter how personalized they try to make them be. What counts is authenticity, customer experience and brand trust. These elements are unique for every company and brand. If you can establish yourself as a trustworthy brand, you can uniquely distinguish yourself from the rest of the competition. It will result in returning customer base over the long run. In this article, we will go over the strategies of achieving just that.
6 Dreadful Design Mistakes That'll Ruin Your SEO
Website optimization is a delicate process. It's intertwined with various parts of your digital marketing strategy, especially the website's design. It should come as no surprise that SEO experts place enormous value on proper design. Making a mistake in this area can have detrimental effects on your SEO and reduce your rankings.
15 Psychology Principles Every Designer Should Know
Psychology is an invaluable tool in modern web design. Long gone are the days where a designer would only look to make their website attractive. Nowadays, you need to know what the average user thinks about while browsing your website and figure out how to keep them coming back. Here are some principles you have to keep in mind when designing a modern website.
The Importance of Good Photography in Web Design
A high-quality relevant photo can transform the site, make it more effective and understandable. However, poor quality and inappropriate can produce the opposite effect. Without photos, sites look boring and not interesting. No matter how interesting the text is, a beautiful picture will enhance its perception a hundredfold. Advertising photography on the Internet (and not only) is a powerful marketing tool with an incredible power of persuasion and influence on the audience.
What trends in software outsourcing can we expect in 2021?
Currently, this area means the transfer, delegation of some of the non-core functions (departments) of the organisation and all related assets to the management of a hired person (outsourcer) or agency who understands this area better than the organisation. For example, you do not want to conduct accounting on your own, for this you just need to contact an accounting outsourcing company and that's it, your problem is solved. In this way, you will not need to hire and look for specialists, because an outsourcer will do everything for you.
The Future of Global Market Uncertain Due to Coronavirus Impact
Now, seeing as how we live in a hyper-connected world, it might be quite logical to assume that this will impact the global market. After all, every crisis affects it in one way or another, however, there are some market occurrences that we’re just starting to feel, yet, which might greatly impact our lives in days and years to come. All in all, here’s what we know today about the uncertainty of the future of the global market, due to the impacts of coronavirus.
What’s Wrong With My Website?
Creating a website for your business is essential for a prosperous online career. However, bad user experience and web design can create a negative impact on your work. Your website has to be well organized, clean, and easy to use. To achieve this, you have to learn about the most common web design mistakes and how to fix them before they impact your business.