Nathan Sadler
Stories (6/0)
Develop a Social Media Marketing Strategy
According to Wikipedia, social media marketing is the process of increasing your website traffic through social media platforms. This definition is however only partially correct. Social Media allows you to interact and market your brand through a more personal medium. The platforms allow to target specific groups of people and run your campaigns only for the designated target groups.
By Nathan Sadler4 years ago in Journal
The Basics of a Good Title Tag
Since title tags are such an important aspect of search engine optimization and the search user experience, formulating and writing them effectively is a terrific low-effort, high-impact SEO task. Title tags in SEO is like the title of a book, guiding your two most important types of readers; people and robots.
By Nathan Sadler4 years ago in 01
How Black Hat SEO can Kill your Website
Black hat SEO may sound like a shortcut to improving your rankings and gaining more visibility in search. Before we move forward let us learn about black hat SEO. Black Hat SEO is most commonly defined as a disapproved practice that could increase a page's ranking in a search engine result page (SERP), through exploiting the guidelines given for moderation of relevant content.
By Nathan Sadler4 years ago in 01
Measure and Improve your ROI
Calculating the ROI of digital marketing has become the most prominent activity. The measurement of ROI is essential as it is the only way to know for sure if you’re allocating your budget effectively and getting the most out of your marketing spend. Fundamentally, marketing ROI is a process of continuously improving marketing performance and profitability by applying deeper insights to maximize the effectiveness of strategic and tactical decisions.
By Nathan Sadler4 years ago in Journal
Impact of AI on Digital Marketing
Advancements in technology have come a long way. Today, AI (artificial intelligence) impacts numerous aspects of life in the form of smart devices, chatbots, and self-driving cars. All of these are designed to understand consumer needs and preferences and deliver customized customer experiences. It is hard to assess the impact of technology and could it replace humans in the digital marketing field.
By Nathan Sadler4 years ago in Futurism