How to Create a Successful Email Marketing Campaign: A Step by Step Guide
There are tons of ways that businesses can advertise and promote their brand. While some strategies are more visible than others, each has its own advantages. Email marketing is one of the most underutilized but effective ways for businesses to reach new audiences, keep their brand top of mind with existing customers, and drive measurable results. It’s also a relatively inexpensive way to get your message in front of potential customers. According to Constant Contact research, email remains a top communication channel among Americans—even beating out social media as the third most-used outlet after speaking face-to-face and texting.