Mickey Markoff is best known as an airshow producer of the Air and Sea shows in S. Florida. He is also President of MDM Group, an innovative marketing firm. Markoff is EIC of the publication "Warrior Stories".
Maximizing Your Event's Visibility: The Power of Multidimensional Marketing
In today's crowded event landscape, simply announcing an event is not enough to attract attendees. With so many competing events vying for attention, organizers must be strategic and targeted in their marketing efforts to ensure their event stands out from the crowd.
Mickey Markoff on the 2022 Hyundai Air and Sea Show
The 2022 Hyundai Air and Sea Show went off without a hitch, drawing crowds of eager beach-goers to Miami on Memorial Day Weekend to pay tribute to our nation's heroes. The event has become a staple in South Florida since Mickey Markoff brought the concept from Chicago to the Sunshine State.
The History of Marketing Is Changing. Are You Keeping Up?
This article was previously published by Mickey Markoff on Tricky Enough. What does it mean to work in marketing? The answer depends on who – and when – you ask. Like most industries, marketing has undergone a number of transformations over the years. In the 1950s and 1960s, marketing was perhaps not so unlike those cringe-worthy ad campaigns that we have become so accustomed to balking at in the modern day. From tobacco advertisements that claimed cigarettes would leave your throat feeling fine to alleging doctor’s endorsements, it is safe to say that the face of marketing has changed significantly in the modern day.
The Power of User-Generated Content
This article was previously published by Mickey Markoff on Medium. “Marketing” — like many industries, it has gone through several changes over the years. Like most things, it has adapted in order to survive. Innovations have moved the goalposts for marketing to the point where one could easily say the industry is unrecognizable when compared to just a few short decades ago.
What’s the Best Way to Start the New Year? Gratitude.
This article was previously authored by Mickey Markoff and published in Inspirationals. 2021 is officially over, and the world has ushered in a new year. The marking of a new year is a time when many seek to make a fresh start. Given the global challenges of 2021, this annual ritual may take on even more significance. Resolutions to perhaps start a new health regimen, to be more mindful, to spend more time with family—the options are as diverse as each of us, but they share commonalities to show us just how similar we all are. At our core, we all essentially want the same things: to give and receive love, to be secure, happy, and healthy. Our paths to these things may be different, but we each ultimately seek out the same things.
The Best Things in Life Are Free -Marketing Tells You Otherwise
This article was previously published on Mickey Markoff's Hubpages in 2021. The best things in life are free Many say the best things in life are free, and this old adage is one which rings true throughout the ages. Ask your average person about the most memorable moments in their lives, and chances are good that you will hear several stories that recount things like a child being born, falling in love, and other similarly beautiful beats in time. The likelihood of one of those moments being a time they once stood in line for the latest mobile phone or watched their favorite movie? Slim to none. As enjoyable as entertainment and technology can be - and the potential it has to enrich our lives - there is simply no replacement for the real-life interactions with those we hold dearest in our lives.
Why You Should Say I’m Sorry to Yourself First
This article was previously published by Mickey Markoff on Hubpages. What does the phrase, "I'm sorry" make you think of? Maybe the first thought that comes to your mind is one where you accidentally bumped into the grocery store, and this is the phrase du jour. In lieu of 'excuse me', 'I'm sorry' makes a suitable, and regular replacement in your daily life. If this resonates you are not alone. Many people over-use the statement so much so that it can often lose its meaning.
2022 Air & Sea Show-Founder Mickey Markoff Honors Original Vision
This article was previously published by Mickey Markoff on Newsbreak. If you have lived in South Florida over the last few decades, chances are good that you have either heard of or attended on the infamous Air and Sea Shows on our State’s beaches. The locations may have varied slightly throughout the years, but the mission and vision has remained consistent. Founder and Executive Producer of the Air and Sea Show, Mickey Markoff, has been passionate about the importance of paying tribute to our nation’s heroes since the event’s inception, and carries this through in each one of his annual events.
Why Forgiving Yourself Is Powerful
If I asked you to think of a list of people whose forgiveness you wish you had, who would you think of? Over the course of a lifetime, your list may be a long one. Maybe you missed your son’s baseball games, or took one too many phone calls at dinner with the family. Perhaps you missed being present for a loved one’s final days.
What Inspires The Air and Sea Shows?
Mickey D. Markoff is an innovator in the event production space. With decades of experience in the industry, he has been producing air and sea shows across the nation since 1995. A pioneer in aviation event production, Mickey Markoff introduced corporate sponsorship to the field in Chicago before bringing the concept to the air and sea shows in South Florida.
Mickey Markoff , Air and Sea Shows, And Memorial Day
What do you think of when you hear the phrase ‘Memorial Day’? Chances are good that images of holiday sales, new mattresses, and cookouts may come to mind. Mickey Markoff, executive producer of the air and sea shows across South Florida, wants to change that.