Third-Year Marketing student at The Ohio State University Fisher College of Business
Love to read and write about anything business-related
Former Marketing Director of a Social Media Marketing Agency and current eCommerce brand founder
By now everyone knows that Snapchat filters are being used in corporate marketing campaigns. Every time you post a Snap you scroll through three to four super-intrusive filter options that corporate brands have shelled out hundreds of thousands of dollars to post nationwide. What people don't realize is how effective Snapchat filters can be as an inexpensive marketing tool for small brands.