Mary Hlmln
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Stories (5/0)
Tools for Email Analytics
What to track in your emails Email delivery This is the ultimate metric required for campaigns of all types. Whether you are sending notifications about new comments to the blog post or a limited time offer for your special products, you need to know whether they were delivered. Otherwise, what sense does it make to send emails at all? You should be able to track soft and hard bounces and monitor your spam rate. The latter is not an easy task because none of the existing tools is able to report whether your message landed in the main inbox folder or went to spam.
By Mary Hlmlnabout a year ago in Geeks
An ultimate guide to email infrastructure
What is email infrastructure? Email infrastructure is the set of software and hardware components that are triggered as soon as you write an email and hit the send button. It combines mail servers, agents, and IP addresses – basically everything that you’d need for the successful delivery of email campaigns.
By Mary Hlmlnabout a year ago in Education