Social media has turned the world of communication upside down in the last decades; with radical changes that affects how impressions are made and how people interact with each other. It has become crucial for companies to enter in this new world of technology, renewing their marketing strategies to continue reaching and satisfying their customers. Though most organizations still struggle in understanding how social media might be used to engage and sell, it is imperative for them to change and most of it is because “there will be even more changes in the coming years, because social media marketing continues to extend from the marketing department to nearly every aspect of a company’s business” (Hendricks). But what is this so-called thing known as social media? “Social media is a based application that are available and allow developing, consuming, and sharing user generated content” (Vinerean). Society has change on an enormous level; nowadays, it is no longer important to have self-approval, but the new source of power and fame is the community approval to each action and decision that is made. Every individual of the new generation is craving acceptance and recognition; they want to be part of something bigger than themselves. That is exactly what social media has to offer; the opportunity of sharing yourself with the world, and leting them have an opinion about you. Because of the increasing importance of social media in our daily life, marketing has to push itself into it. This essay will highlight different sources about how Marketing in social media is engaging consumers and companies in a unique way that not only helps them to sell more, but get feedback and advertising for free; and also, will discuss the perfect marketing technique to engage your audience.