LoyaltyXpert
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Headless Loyalty Programs: Technologies Explained
Does the term ‘headless loyalty program’ sound odd to you? Don’t fret, the word ‘headless’ doesn’t have any negative connotation here. It’s derived from the term ‘headless commerce,’ which was coined by a German entrepreneur named Dirk Hoerig in 2013.
By LoyaltyXpert8 months ago in Journal
Understanding the Loyalty Landscape in Australia
Bountiful natural resources. Picturesque landscapes. Beautiful weather. Excellent economic prospects. High standard of living. Fair societal structure. And much more. No wonder, Australia is nicknamed “The Lucky Country.” The magical combination not only makes it one of the world’s best places to live but also gives people their distinct personality traits—adventurous, friendly, happy, and loyal.
By LoyaltyXpert9 months ago in Journal
Loyalty Programs: Are They Liabilities or Investments?
“Are loyalty programs liabilities or investments?” This is a million-dollar question for many businesses, including yours! Before answering the question, let’s understand the terms ‘liabilities’ and ‘investments’.
By LoyaltyXpert10 months ago in Journal
The Secrets Behind Successful Restaurant Loyalty Programs
Did you know that the restaurant industry has one of the lowest customer retention rates? A 2018 study found that while the media and professional services industry has the highest customer retention rates of 84%, the hospitality, travel, and restaurant sector have the lowest rate of 55%.
By LoyaltyXpert10 months ago in Journal
5 Proven Ways to Manage Your Loyalty Programs
Would you be surprised to know that poor management is one of the major reasons for loyalty programs failure? You shouldn’t. If you take a look at some of the successful loyalty programs that didn’t do well as expected, you will find that poor management is among the biggest causes behind the dismal performance.
By LoyaltyXpert10 months ago in Journal
How Loyalty Programs Can Benefit the Cement Industry?
Did you know that the cement industry contributes 5.4 percent to global GDP and 7.7 percent to global employment? Globally, it’s one of the most important industries, and it plays a direct role in the infrastructure and economic development of all countries in the world.
By LoyaltyXpert11 months ago in Journal
7 Mistakes to Avoid When Creating B2B Loyalty Program
If we take a look at all B2B loyalty programs in the world, then we will find that some perform exceptionally well, while others are below average. But what if a large number of them belong to the latter category?
By LoyaltyXpert11 months ago in Journal
B2B Loyalty Programs: A Successful Rewards And Incentives
As per Gallup’s B2B study, only 29 percent of B2B buyers are considered to be fully engaged. That obviously means the remaining 71 percent are more likely to switch to competitors. But that also means that B2B businesses have a huge opportunity to engage and retain those customers.
By LoyaltyXpert12 months ago in Journal
How Referral Programs Can Help You Build Brand Loyalty?
In the present time, businesses use a lot of marketing strategies to acquire customers. Some of them spend heavily on traditional advertising and marketing campaigns. Some of them use a wide range of digital marketing techniques. And some leverage the power of peer recommendations to attract new customers and retain existing ones.
By LoyaltyXpert12 months ago in Journal
How Loyalty Rewards Program Can Drive Growth in FinTech?
How Loyalty Rewards Programs Can Drive Growth in FinTech?The term ‘fintech,’ an acronym for financial technology, was coined by noted American financial advisor Abraham Leon Bettinger in 1972. It denoted using digital technologies for a wide range of financial and wealth management services. Two decades later, the global fintech sector witnessed huge growth due to the boom of internet services and the digital tech revolution.
By LoyaltyXpert12 months ago in Journal
7 Reasons Why Your B2B Businesses Needs A Loyalty Program
The loyalty of customers and business partners is critical to the survival and success of every business. For B2C companies, the loyalty of customers is indispensable for their growth and sustenance. For B2B companies, the loyalty of their clients and channel partners can make all the difference between success and failure.
By LoyaltyXpert12 months ago in Journal
Financial Services Loyalty Programs: Key Rewards And Examples
How important are loyalty programs for financial service providers? Let’s take a look at the findings of various studies. One research conducted by Collinson Group reported that seven out of every ten customers who participated in the study said rewards from financial institutions influence their decisions.
By LoyaltyXpertabout a year ago in Journal