Definition: What is LINK JUICE?
The amount of power that a backlink passes on to another site, thereby strengthening it, is linked to link juice.
Assume a website uses a link to point to another website. It transmits in this case to the extent that its advantageous properties are transferred (e.g., PageRank, TrustRank). As a result, it makes a recommendation to the search engine. The more link juice a link to a linked site generates, the more powerful this recommendation becomes.