Digital marketing
Digital marketing is the process of promoting products or services through digital technologies, such as search engines, websites, social media, email, and mobile applications. It covers a wide range of marketing activities, such as search engine optimization (SEO), content marketing, influencer marketing, search engine marketing (SEM), display advertising, email marketing, and more. The goal of digital marketing is to reach potential customers and engage them in meaningful conversations that lead to conversions. Digital marketing can be used to build brand awareness, drive traffic to a website, generate leads, and build loyalty.