4 Highly Effective Ways to Sell to Consumers
Social media has taken the internet by storm and it turned the usage patterns of internet marketers and companies upside down. Just as business has changed, so have the buying habits of the consumers. People are associating themselves with certain brands, all the while their consumption patterns show a high degree of association with society.
3 Smart Questions to Ask About Branded Utility
Have you ever heard about "branded utility"? It’s an interesting trend development in the world of branding and communications.
6 Thoughts and 10 Tools for Fueling Demand-Gen with Social Selling
On February 27, 2017 in San Francisco, I presented at the NorCal BMA Marketing Roundtable to a group of 50 marketing professionals on the topic of Fueling the demand-gen engine with social selling.