This is Your Brain on Instagram
Nearly half of the world population – 3.8 billion people – now use social media platforms, and the numbers are on the rise. In 2020, the average person had 8.6 social media accounts, compared to 4.8 in 2014. The average time spend on social media platforms is currently 144 minutes per day. The most popular platforms worldwide are Facebook, YouTube, WhatsApp, Facebook Messenger, Instagram, WeChat and the new kid in the block, TikTok. Every day, 95 million photos and videos are shared on Instagram, 500 million tweets on Twitter, and 500 million stories on Facebook. But what makes social media so addictive?