ilyes
Joined March 2024
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Every battle have a different sword
In the 1970s, PepsiCo found itself locked in a fierce battle against its arch-rival, Coca-Cola, in the highly competitive soft drink industry. Despite numerous attempts to challenge Coca-Cola's dominant market position, PepsiCo struggled to make significant headway. Coca-Cola's brand recognition, marketing prowess, and long-standing consumer loyalty posed formidable obstacles for PepsiCo.
By ilyes30 days ago in Motivation