Henrik Valstaad
Stories (10/0)
Top Web Design Mistakes Ecommerce Businesses Make
Owners of ecommerce businesses will find it rewarding to take an active part in designing their website. Sometimes novice designers fall for the all-too-common trap of making color adjustments here and there and then before you know it your carefully-chosen theme is jarring and chaotic. What went wrong?
By Henrik Valstaad2 years ago in 01
Top Strategies for Maintaining an SEO-Savvy Ecommerce Store
Optimizing your ecommerce website for SEO is crucial to ensure that your hard work pays off. Are you unsure where to start? Here are ten steps to help you optimize your online store for higher search visibility and increased organic traffic. For more information on the best SEO practices for ecommerce stores, read this article.
By Henrik Valstaad2 years ago in 01
Best Practices for Optimizing Your User Tests
It's important to understand how visitors interact with your website in order to make it more user-friendly, efficient, and ready to convert. This is called user testing. It involves observing how visitors interact with certain parts of your website.
By Henrik Valstaad2 years ago in Journal
Best Practices for Refining Your Product Photography
Ecommerce store owners may find product photography intimidating. It's easy to set up a photography studio at home or work and take amazing product photos. You can take professional looking product photos with your camera gear, your smartphone or a simple point and shoot. These basic principles will help you increase conversion rates.
By Henrik Valstaad2 years ago in Photography
How Ecommerce Merchants Can Start Shipping Internationally
You may be hesitant to expand your online store's reach and cater to international customers. Are high shipping costs and long order wait times worth the potential benefits of reaching new customers? The answer to this question will depend on your goals and your business's nature, but you can rest assured knowing that international shipping is feasible and profitable for hundreds of other businesses. Here are some ways to get started.
By Henrik Valstaad2 years ago in Journal
How PayPal Drives Conversions for Ecommerce Store Owners
PayPal is a convenient way for shoppers to manage their money online. PayPal is a convenient and quick payment option for potential customers if your online store has one. You may not feel you have enough sales to justify the transaction fees associated with a business PayPal account.
By Henrik Valstaad2 years ago in Journal
10 Methods for Reducing Purchase Anxiety
Ecommerce has a steady growing market share due to its ease-of-use, wide range of products and depth of information. Customers face many concerns that make traditional commerce less appealing. For example, digital storefronts restrict the ability to view the product and make it difficult for customers to make purchases. Additionally, the absence of face-to face interaction with store representatives makes it difficult for customers to feel reassured.
By Henrik Valstaad2 years ago in Journal
Building a Successful Brand for Your Ecommerce Business
You may think of a company's brand as simple elements like a logo, tagline and website design. However, the most successful brands are defined by several additional components--both behind the scenes and customer-facing--that add depth and meaning to those elements. These steps will help you build a strong foundation for your brand and create a brand that is appealing to your target audience.
By Henrik Valstaad2 years ago in Journal
How Great Product Photography Helps Your Ecommerce Store
No matter if you're just starting your ecommerce shop or an industry veteran, product photos are essential when selling any item online. Online shoppers who are unable to physically inspect an item need as much information as possible. Being able to see the product is the best way to get that information. Businesses that settle for a few photos of their products won't see the best conversion rates. It is crucial to invest in product photography to make sure your business stands out.
By Henrik Valstaad2 years ago in Journal