What comes to your mind when you think of the word "Latino"?
The idea most people have of 'Latin(o) culture' has been undeniably impacted and shaped by Latinx living overseas, grouping people from over 20 countries into just one, united by language, history, and oftentimes a common destiny.
If self-isolation has taken you to an increase of screen-time and social media usage, chances are you have heard of the Frothy Coffee Challenge or Dalgona Coffee.
I was born in South London to Peruvian and British parents. Growing up, “Latinidad” didn't really have a meaning to me. It was simply just the way things were. Spanish was spoken at home, Peruvian food was served, we’d buy our food at the market and on Saturday mornings I’d have to get up to clean! Our friends were Peruvian too, so nothing felt unusual to me. Moreover, being raised in a multicultural environment like London taught me that everybody did things differently at home.
In a fast-moving world with growing competition it is more important than ever to take a contemporary approach when it comes to structuring marketing tools.
I always admire people who make mood boards, so I decided to make one myself. It got slightly awkward when I couldn't quite group and put my finger on all of my goals. I decided to add a car to my mood board. I started searching the few car brands that knew and quickly came to a strange conclusion. I had no emotional attachment to the car. Don’t get me wrong, I wouldn’t mind having one. But it was not something I had been dreaming of. I guess it was just something I thought that would make sense if I wanted it.
If you are interested in trending foods, Latin-American cuisine or just like to try something new, chances are you have heard of “Tamales”. Pretty much every country in Latin America has their own version of Tamales, Hallacas or Humitas, a corn based steamed dough with a filling. The singular form is Tamal and not as often erroneously referred to as Tamale.