26. Glasgow, UK.
Freelance Digital Marketer & Social Media Specialist.
Google Digital Garage Trainer.
Views my own.
Understand, Measure, and Report Social Media ROI
So if you read my last post then you’ll know that 40 percent of businesses cannot accurately measure the ROI of their social media. The following post is for the 40 percent. Let’s ensure that everyone can measure the ROI of social media.
What's the ROI on Social Media?
It’s 2018, your business should have some sort of social media presence, for some it is their only online presence. If you do not have social media in your marketing mix just yet, stop right here, read this first.
Create Content That Pleases Your Audience
For so many small businesses, maintaining a social media platform and populating it with engaging content can be difficult. Even for agencies maintaining the social channels for SME's, creating fresh campaigns can be a challenge whilst trying to maintain the expectations of the client.
Effective Marketing on Instagram
Instagram: that little app that Facebook stole and changed the way millennials and businesses share content. With the platform growing at a vast rate due to the new implementation of shopping, stories, links and much more, it's becoming a very busy space like most mediums, thus making it difficult for you to get your message out there.
Creating a Simple Social Media Strategy
With social media usage on the rise every day and more ways for people to connect with each other, share their lives' little tidbits and be exposed to by many companies, what can be done to ensure that your social media output can take off to help you grow?
Stop Being Perfect
Over the years I wish someone told me what I'm about to tell you. I started businesses, and they failed. I started jobs, and I failed. I tried to start a content career online, and guess what? I failed. If I had this advice below back then, you wouldn't be seeing this post. Here's what I learned.
Owning Your Field on Social Media
Right off the bat, this is not some quick fix bullshit that will turn you into a blue tick account in 48 hours; this is learning how to do what you love and telling the world.
The Truth About Graduate Jobs...
So a friend of mine recently shared his opinions on life after uni and what challenges you'll face when searching for a graduate or full-time job, personally I felt his message should be further spread, along with the advice it holds.