Throughout history, several media had the power to influence people and even dictate how the public behave, dress and even speak. In most part of the 20th century, the cinema and (later) the TV were the ones where people used to go to see how to dress and how not to dress, what was fashion and what was old-fashioned. But in the last decade or so, TV and cinema are being replaced by other media that are heavily influencing people, the internet. In this context, a group of people has raised to the position of influencing millions of people around the world about how to dress, what to eat, what to buy or, even, how to think. These people are the digital influencers.