Diane Isler
Bio
Mom, Entrepreneur at https://www.illuminim.com/, Writer, and Speaker whose passion is creating art with her hands.
Stories (2/0)
Building a Better Life with Better Decisions
When it comes to making decisions, I knew I was superb. My life and career were going great, built on a foundation of good decisions and hard work. And then, I fell in love and married the absolute wrong guy. After beating myself up for that decision, my own introspection led me to seriously study decision making. I read the latest books and reviewed the available research. I was disappointed that most of the books turned all the great research on how our brains function into manuals to help marketers understand and capitalize on how consumers make decisions. I’m not opposed to marketers or marketing, but I was in search of guidance on how to make better decisions in my life. I began mentally cataloging good and bad decisions all around me – in life and in business. While working with dozens of companies, such as Procter and Gamble, Nielsen, Walmart, L’Oreal, Target, Conagra, Kroger, Meijer, Ulta, Beam Suntory, Hershey, and Red Bull, I observed that ...
By Diane Isler3 years ago in Journal
Remembering Dad
“No, that’s an adjustable wrench; I asked for the adjustable pipe wrench. Try again. It has a red handle.” I go back to the toolbox and pull out a large and a small adjustable pipe wrench and hold them out for my dad to choose from. Lesson learned at age 7. Over time, I picked up the names and uses for all the tools in the box. You see, my dad was a developer and home builder, and we lived on a farm. So, there was always something to be built or fixed. Helping him taught me the joy of building stuff and the importance of having the right tool for the job at hand.
By Diane Isler3 years ago in Families
