For most people purchasing a new car is a big decision, equal to buying a new house and paying for education. Some people like to make sure that they are ready to purchase a car, and people always want what best fits their commodities. This advertisement is by Toyota and introduces their brand new model Prius 2017, 4th generation. This advertisement was first broadcasted on TV during the Super Bowl in 2016. The author assumes that the ad will have a big impact, because many people will watch it due to football season. Many NFL fans are broadcasting the game on TV and online. The ad portrays all the qualities that make this model the best option in the market. According to the ad, the Prius 4 has the commodities that best fit for everyone’s interest, such as fast speed, great gas mileage, extremely spacious and comfortable for long road trips. The new Prius 4 model is everything you have been looking for.