21 UX RESEARCH METHODS
1) A/B Testing
A/B testing requires you to use a third party piece of software that helps you set up two different web pages, where one page has an element that’s slightly altered from the other. For instance, if you can’t decide on the text for a ‘ button, you could use an A/B test to present one version of the button that says ‘add to cart’ to half your traffic, and the other version that says ’buy now’ to the other half of your traffic. Then you can then see whether or not changing the text of this button has made any difference to the number of people clicking on it.