Machine learning may seem like something magical or something out of a science fiction movie to most of us, but it is fast becoming a critical driving force for many companies. There are many different ways to apply machine learning within any company, and it can create an indispensable competitive advantage. You don’t have to know how to train models, or use loss functions and optimizers to know how your company should be using machine learning. You simply have to understand the value it brings to a company. In order to not get left behind, here are a few ways machine learning can help any company be more competitive.