Growing up in the late 80s and early 90s, most of my time was spent playing Sierra Adventure Games on my PC. Now—you might be thinking to yourself, aww... poor kid, he never had any friends. Quite the opposite actually — I had A LOT of friends, and for the most part they were all nerds and geeks like me, who sat at home playing Sierra adventure games. And we played them all: Kings Quest, Space Quest, Police Quest, Hero’s Quest, Quest for Glory, Manhunter, Gold Rush, The Adventures of Willy Beamish,the Black Cauldron, and let's not forget Leisure Suit Larry (when our parents were away, of course).
In today’s fast-paced, overly-automated, and digitally-driven world, humanity is quickly becoming the new premium. Consumers are constantly being inundated by countless branded advertising messages which are getting lost in a sea of sameness. For businesses to cut through the clutter, they need to connect with audiences, pull at their heartstrings, and engage with them on a much deeper experiential level than seen before. That's where storytelling comes into play.