Each and every business has a unique personality and customer offerings—or in modern business-speak, a brand. How effective a company is at communicating their brand to attract an audience comes down to storytelling.
You are not supposed to admit that money is important in a relationship. Chemistry, attraction, and connection are words thrown around when it comes to finding a match. You see movies about love at first sight and read books where characters find their soulmate. It is rare to see a portrayal where a girl realises her boyfriend is a financial disaster and exits stage left before dangerous consequences ensue.
I can remember feeling anxious as a new graduate about my first job and whether my boss would be a good mentor. I had heard repeatedly that without mentorship you are less likely to thrive and advance in your career.