Dean Atrash
Joined December 2022
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Experiential Marketing : 3 Steps to Do It Right
Experiential Marketing : 3 Steps to Do It Right Experiential marketing is experiencing rapid growth because it allows consumers to interact directly with brands and form positive associations. Indeed, according to the findings of the Freeman Research Global Brand Experience Study, more than a third of CMOs intend to devote between 21% and 50% of their budget to experiential marketing in the coming years.
By Dean Atrashabout a year ago in Lifehack