5 Underutilized and Underrepresented Uses of Schema Markup
Schema markup is one of the most overlooked tools in search engine optimization. By adding structured data to web page markup, you can add a variety of different information to describe the purpose of the page and what content is present. Many websites underuse schema markup by not using it on all of their pages, using invalid structured data, or not using it at all. There are several underutilized schema validators that can be used to improve the quality of web content and boost SEO. Add structured data of these types to the appropriate web content.