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How Programmatic Advertising Can Help Your Company
Programmatic advertising refers to a form of online advertising in which a publisher opts to (1) boosts the visibility of a given product or brand via automated digital ad campaigns, (2) change or eliminate ads that aren't relevant to the audience, (3) track and measure its ad spending in real-time, or (4) control its ad spending in accordance with present limits. Programmatic advertising has been increasing in popularity on a number of websites, including Google AdSense. Programmatic advertisers utilize a wide variety of media - video, images, text, and social media - to promote their products, while publishers utilize specific software to deliver targeted, programmatically-tailored messages to their target audiences. Google's Content Network provides many options for publishers to use for this type of advertising.
By data sharing3 years ago in Journal