Negotiating with an influencer is tricky.
The recent COVID-19 pandemic has led to massive lockdowns around the globe. As a result, people have started using social media more regularly. In fact, according to Facebook, there's been a sharp increase in the usage of their platforms.
Influencer marketing may have quickly become one of the most popular methods of digital marketing. However, it’s far from perfect, and one of the major reasons for that is the fact that marketers still don’t know how to track influencer marketing effectively. In fact, measuring influencer marketing ROI is a major challenge for 52% of marketers.
Did you know that 500 million Instagrammers use Instagram Stories to share content every day? Unlike social media posts, Instagram Stories are temporary. They stay on a user’s profile only for 24 hours.
Influencer marketing may be a relatively new concept in marketing, but it has quickly caught the fancy of digital marketers all over the world. In fact, according to Google Trends, it’s already surpassed the popularity of print marketing and has become nearly as popular as video marketing.
Do you know what the biggest benefits of influencer marketing are? You can boost your brand awareness, engagement rate, and grow your sales.