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Biggest Influencer Marketing Changes Since Industry Took Shape
Influencer marketing is an industry that has existed in various forms for centuries, from the first time a celebrity endorsed a product. However, the modern social media era of influencer marketing has been around for a lot less time. Influencer marketing only became a marketing staple in the past decade, with the rise of the content creator as a celebrity.
Benefits of Influencer Marketing Through YouTube
Influencer marketing has massively grown every year since 2016. According to Statista, in 2016, the influencer marketing industry was valued at $1.7 billion. In 2021, the industry is projected to have grown to $13.8 billion. This is an explosive five-year growth resulting from advertisers catching on to the massive opportunities social media marketing can provide. Brands have focused on various platforms throughout influencer marketing's rise to prominence, with varying levels of success.
Social Hackers Academy, an NGO that pushes against discrimination through coding
Social Hackers Academy, a non-profit organization based in Athens, offers front-end courses to people within vulnerable groups like refugees, migrants, unemployed, or asylum seekers.