I write with an inquiring mind about marketing, business and what life can teach us about life, and I take very little at face value.
My brief bio is here: https://vocal.media/stories/author-bio-clive-wilson
Part 1: How B2B Companies Can Survive Post-Pandemic: Where Are We Now and What Can We Do to Survive and Thrive?
In this, part one, we’ll look at where businesses are now, what marketing really is and why B2B businesses need to learn to think differently to survive and thrive in the new, post-pandemic world. In part two, we’ll look at how to rethink your B2B marketing plan and the steps to take to move your business forward, positively and with a bang.
A bit about Clive Wilson
It didn’t start very well… School and I didn’t get on very well. At all. I failed all my exams and left with little more than a passion for electronics and an inquiring mind, always needing to understand how things worked (or mostly how things came apart and didn’t quite go back together again).
Can a Pseudo-Medieval Fantasy Help Make Us Better People?
For eight years, people raved about Game of Thrones. I didn't watch one of the 73 episodes that ran from 2011 to 2019. Swashbuckling knights, fire-breathing dragons, magical powers, witches, white walkers, and giants. Seriously?
As Ice Cream Sales Increase, More People Drown
A faster website will not attract more visitors In 2018, BMW commissioned German design agency, Jung von Matt, to build a new, faster, mobile website. Their collective priority was to ‘significantly increase the website’s speed’. They succeeded and subsequently claimed to have seen a massive increase in both visitors and mobile users.
You’re Too Old and Too Scared to Use Social Media for Your Business
Social media is very here, very now, and very relevant to most businesses. Still, many small business owners choose not to get involved. It’s a young person’s thing. It’s full of nonsense anyway, and I don’t understand the technology. Pah.
Are You Selling What Your Customers Are Buying?
Competition for new and repeat customers is relentless for any business, but particularly on the high street. It has never been more important to understand what your customers want to buy, as opposed to what you want to sell.
Why It’s Good to Give Away Your Intellectual Property
It’s what you know, not who you are Intellectual Property, frequently abbreviated to ‘IP’, is the stuff you know. It’s your tacit understanding of the way only you know how to do something. It’s your ideas, your unique creativity, and it’s what separates you from everyone else, especially in business.
Keeping My Spirits Up
For the ‘townies’ among us, snow will always symbolise fun, excitement and stunning beauty. Fun and exciting, that is, until you have to go to work in it.